What have you learned from your audience feedback?

EVALUATION
• What have you learned from your audience feedback?

To receive audience feedback, we decided to run a focus group at a lunch time. We asked several of our fellow students, not necessarily students that are studying media studies, to come and preview our music video and give us feedback. We also showed them our digi pack to receive audience feedback on that as well. To further our audience feedback we also asked our friends from social networking site Facebook, to view our music video on YouTube and their opinions on it. During the focus group a student found that the music to visuals synchronisation was something that caught their eye. It felt good to hear that it was noticed and enjoyed, as we focused heavily on incorporating this element of Goodwin’s six conventions of music video, into our own project. An improvement that was discussed amongst the group was the realism of the fight scene which they said looked staged and slightly amateur. This was something we tried to combat when filming, but obviously we did not want to harm our actresses too much, so restrictions were in place. Camera movements which the group enjoyed were the contra zoom’s used in the fight scene, which was a key part of the “western” style standoff, and possibly the most complex piece of camerawork in our whole project. The editing technique of shooting Olivia in reverse motion, the group thought was very amusing and thought it fitted our genre completely. Comments on mise en scene were that they loved the cape, especially in the slow motion shots and also the contrast of Olivia’s hair and the scary eye lenses. Finally, most of the group commented that they could follow the narrative of the music video easily and that it was a very fitting storyline, with a different concept idea that they enjoyed. They commented on how there was a clear progression throughout the video and the build up to the fight scene was intense.