In what ways does your media product use, develop or challenge forms and conventions of real media products?

My Question: In what ways does your media product use, develop or challenge forms and conventions of real media products?
We spent a lot of time in pre-production watching over previous Prodigy music videos from a DVD I bought, we concluded that a lot of their music videos were quite dark and had the grey/ urban/ industrial setting that we tried to include in our final video. Although, their new album, ‘Invaders Must Die’ is more mainstream than their previous albums so we could take more of a risk in what we tried to create in our video, as we had a wider target audience to play with.
By following Goodwin’s Six we established that the most important concept we had to follow was the Music to Visuals, even though there aren’t many lyrics we still used them to influence the narrative, bringing in a teacher to play the part of the ‘Boss’ for the protagonist which was really effective as we used lip syncing to make the line sound like it was coming from him.
Our music video was narrative/ performance based therefore we deliberately picked out a dance student and used her as the main character, something that proved effective when receiving audience feedback.