The Prodigy Website

The Prodigy has an official website where their homepage has a main picture of showing who the prodigy are, it has the main text at the front. i.e. showing the update of the main news and headlines. So that the audience can keep up to date with The Prodigy. It uses recognizable font and colours so that it doesn’t confuse the audience, and the title ‘The Prodigy’ is the most significant text on the page with its flashing and recognizable font. It also has social websites where you can see exactly what The Prodigy are doing i.e. facebook/Twitter. It also has advertisement for themselves, they have a link on the homepage which takes you directly to The Prodigy shop and subscriptions to joining up to the newsletters and mailing list. The other links that you can go to from the homepage are the band, music, news, gigs, photos, videos, shop, community and skins at the top of the homepage, the colour of the font is much different to the rest as it is in more fluorescent colours

so that it is more attractive for the audience to go onto the links. There is also music tracks on the homepage so you can choose some music to listen to while you’re browsing through the website, these are quite conventional elements for a website but what The Prodigy has as an unconventional website is a link where you can see pictures of the fans tattoos of The Prodigy, ‘We want your Prodigy tattoos!’, this is unconventional for a normal website but what makes The Prodigys website unique so it may attract a specific audience who has an interest in tattoos. They also have a video on the homepage to show the atmosphere of what a Prodigy concert is like, this can be a for a new fan who wants to see the experience of what one of their concerts are like, there are also backstage videos so the audience can relate to the artists and to see what they are like.

Olivia