Before attempting our music video it is important to look at other work, hence why we have looked at Michel Gondry, Jonathan Glazer, Spike Jonze & Chris Cunningham but the original video is arguably most important during the planning stage.
These some elements that stood out:
Monochrome - the video is mainly in black and white creating a more artistic feel whilst giving the video an aged feel to it. Colour is used on the beach scenes, a split screen is used to keep the colour concentrated on just half of the shot, and this colour is brightly enhanced creating a stong contrast.
Quick editing pace - this is used throughout the video and fits in with Goodwin’s Six point of 'relationship between music and visuals,' as the shots speed up with the pace of the music. Jump cuts are also used to create a sense of unease for the audience, something that matches the gritty atmosphere in the music and video. This is definitely something we want to include, at the moment we believe we're going to include jump cuts at the beginning of the video when our protagonist is getting dressed, whilst making that link between music and visuals throughout the entire video
As discussed the highest point of the video coincides with the fastest pace in the music, this is between 2:45 and 2:55 where we get a series of faster cuts than previously, although we don’t intend to have the same images as the original video we do recognise this point as the time to have the climax of our video and for us this is when our fight scene between the two protagonists will occur.
Symbolism of the spiders – the image of the spider is used again and again in the narrative. We don’t want to totally disregard this part of the video but I don’t think we are going to be using it as much as they do in the official video, but we are intending to use it on the design for the t-shirts. The graphic matches of the spiders between shots make a change from continuity editing and therefore may be something we can discuss as a group.
Fun editing – the original video contains repeated images of the actor jumping, this is something we are keen to include in our video, as you can see in the videos in the test shots from previous posts we want to have reverse shots, slow motion and repeated images, we have practised this in the fight scene at editing stage and it came out successfully, we hope to upload this soon.
Camerawork – some shots are filmed using a hand held camera, this looks good for the official video but for us this can look too amateur, but for an effective contra-zoom it may be essential.
Close-ups of the warning signs and dead birds/fish are really successful in making a tense atmosphere for the audience, although we might not use warning signs we are going to use lots of close ups to break the monotony of two shots, along with wide shots, extreme close ups, establishing shots and high and low angles, all to give the video more range.
Ali
great analysis here ali! all perfectly linked to what you might hope to achieve in your own video! well done :)
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